Coaching Expertise to Elevate Your Game

Personalized and Group Coaching Designed for Your Hockey Growth

Choose from one-on-one consultations for focused guidance or join a group training session to learn alongside other dedicated athletes—all under the expert eye of Coach John Swanson.

Virtual Consult

1-on-1

Hockey Coaches • League Directors • Team Leaders

In a 1-on-1 virtual consult with NHL veteran Coach John Swanson, you’ll gain fresh perspectives and actionable solutions tailored to your unique challenges. Whether you’re focused on player development, enhancing team dynamics, or streamlining league operations, Coach John provides clear, step-by-step advice you can implement immediately. Each session is customized to address what matters most to you, ensuring practical strategies that drive results. You’ll leave the consultation equipped with the tools, insights, and confidence to lead your team or league with clarity and purpose.

In-Person Coaching

The Academy

Level • Season • Ages

Group coaching and team training sessions with veteran Coach John Swanson are designed to elevate your team’s performance and dynamics. These hands-on sessions focus on building individual player skills while fostering stronger teamwork and strategic understanding. Through customized drills, real-game scenarios, and actionable feedback, your team will gain the tools needed to skate faster, think smarter, and play more cohesively. Coach John’s expert guidance ensures that every player and the team as a whole leave more confident, prepared, and equipped to succeed on the ice.

What They Say About Us…

"My kids have always had a strong passion for hockey. As young as six, we were driving 1.5 hours for practices because my son always wanted more. In our area, there just wasn’t a program that offered what he needed. Other families thought we were crazy, but this was HIS choice—he wanted to get better.

Then X7 Hockey and Coach John came to our area. From day one, my boys connected with Coach John. They thought he was “cool,” but more importantly, they knew he was knowledgeable and could help them improve.

X7 Hockey changed everything for us. It eliminated the need for long drives to the cities and multiple programs. Instead of bouncing between edge work, stickhandling, heads-up play, and speed training with different coaches, we got everything in one place with X7.

This program delivered exactly what my son was looking for and took his game to the next level."

- X7 Hockey Parent

"I highly recommend this program for any child or athlete looking to improve their hockey skills. From skating and puck handling to shooting, this program covers it all. The coaching staff is top-notch, with a wealth of knowledge and experience. Your athlete will undoubtedly leave as a better, more confident player."

- X7 Hockey Parent

"As an age level coordinator for U8/Mite, I’m often asked about training options outside of our association. In the past, my answer involved several different programs, each focusing on specific skills and usually requiring travel to the metro area. X7 Hockey has completely changed that conversation.

X7 offers a comprehensive program that focuses on the most important skills while remaining local for our families. Coach John and his staff have provided an opportunity for skaters to improve, including players who may not have otherwise chosen to pursue hockey training outside of what our association offers."

- U8/Mite Age Level Coordinator

“Over the past eight months, I have seen dramatic improvement in the fundamental hockey skills John and X7 Hockey has been able to offer players in the area. Not only has the on ice portion that X7’s program been able to help these hockey players, but the off ice program has seen dramatic improvement as well. John has put in a lot of time and effort to create a beneficial product to any age level player willing to push themselves to be the best hockey player”

- Cory Thorson

St Cloud Youth Hockey Director, retired NCAA D1 Player

"I have two Squirt-age boys who have been working with Coach John and his staff at X7 over the past year and a half. At first, I wasn’t sure if they were ready for this level of training or if it would hold their attention. But I was pleasantly surprised when both of them told me it’s some of their favorite on-ice time.

They love it because they can see themselves improving and are gaining the confidence to try the skills they’re learning at X7 in their next practice or game. X7 emphasizes fundamentals and builds a strong foundation that will support their game for years to come."

- X7 Hockey Parent

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